Apple, which remains in the spotlight, has been the subject of discussion lately due to its significantly declining stock value. Experiencing a 2.5% decline since the beginning of 2024, the company received another blow with a 1.8 billion euro fine imposed by the European Union.
While experts cite many valid reasons for this situation, there is curiosity about how the company’s management will react to the recent disappointing performance. Some even claim there is significant unrest within the management. Here are all the details…
Apple in the spotlight with its stock value
The main reason for this decline is attributed to Apple’s significantly reduced iPhone sales in the Chinese market. A sales drop of as much as 24% compared to the same period last year constitutes a red alert for the company.
With a massive user demand from its 1.4 billion population, China is considered Apple’s most critical market after the United States. It is said that the company struggles to compete with Chinese manufacturers offering competitive prices.
Another reason for the decline in stock value is Apple’s failure to fully capture the artificial intelligence trend. Although the company announced many new artificial intelligence features in iOS 18, it has yet to fully satisfy its users. The recent cancellation of the Apple Car project adds insult to injury, leading investors to panic that this decline could continue for a long time.
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