ASUS celebrated its 30-year innovation journey in graphics technologies with a special event held in Ortaköy Feriye. Overlooking the Bosphorus, this unforgettable evening brought together technology enthusiasts, members of the press, influencers, and business partners to experience the evolution of ASUS graphics cards from past to present. At the opening of the event, ASUS Turkey Country Manager Erkan Genç took the stage and delivered a speech on the significance of the day. Following this, ASUS Turkey Business Development Manager Recep Kulan gave a detailed presentation on ASUS’s graphics card journey. Kulan discussed the technologies introduced to the industry that have become indispensable over time, and shared with the attendees the pioneering steps taken by ASUS, the “brand of firsts,” in graphics technologies.
ASUS’s Technology Legacy: Firsts and Innovations
The presentation detailed the milestones in ASUS’s graphics card history. The ASUS AGP-V3400, released in 1998, was introduced as the first graphics card with a fan-assisted cooler. That same year, ASUS’s first graphics card supporting 3D glasses was released. In 1999, overclocking technology within Windows was introduced with the Smart Doctor software.
In 2002, the first premium graphics card with a black PCB was introduced with the ASUS V8200 DLX model. In 2007, the first external graphics card was introduced with the ASUS XG Station, and the first water-cooled graphics card was introduced with the ASUS AquaTank. In 2014, the ASUS Poseidon model introduced a hybrid design that supports air and water cooling. In 2015, the ASUS Strix series first implemented 0dB technology, and in 2017, MaxContact technology improved cooling efficiency by offering a five-times smoother surface. All these technologies further demonstrated ASUS’s industry-leading innovation power.
ASUS has more than 60 product categories across eight different business units. With this extensive product range, ASUS is the top-selling brand in both Turkey and the global market in categories such as motherboards, graphics cards, gaming and professional monitors, optical drives, and high-end gaming cases.
The highlight of the event was the physical debut of the ROG Matrix GeForce RTX 5090 graphics card. ASUS’s latest flagship was unveiled with an impressive presentation and attracted considerable attention from performance enthusiasts. Also featured at the presentation was the ROG Astral GeForce RTX 5090D graphics card, valued at half a million dollars and featuring 5 kilograms of gold plating.
A special museum wall erected at the event area showcased ASUS’s 30-year legacy in graphics technologies. Visitors had the opportunity to closely examine designs from various product lines, including iconic models like the Matrix 4090 and Matrix 5090, special editions of the ROG Strix 5080, and the DOOM Edition, Hatsune Miku Edition, Dhabab Edition, and Noctua Edition. Among the graphics cards on display were some of the industry’s firsts.
Systems specially designed by ASUS partners also attracted considerable attention at the event. ROG systems, white-themed builds, TUF Gaming systems, the Hatsune Miku Edition system, and professional systems from the ProArt series were displayed alongside the latest ASUS components. Accompanying these systems were high-end ROG and ProArt OLED monitors, creating a visual feast in the event area. Attendees enjoyed a superior experience, both aesthetically and technically.
ASUS Turkey released a statement about the event: “For 30 years, we’ve pushed the boundaries of graphics technologies. Today, we’re both honoring our past and shaping the future. The Matrix 5090 is the strongest representation of this vision.” Held in the unique atmosphere of Ortaköy Feriye, this event offered an unforgettable experience for anyone who wanted to witness ASUS’s graphics card journey.
