The memory crisis, which has profoundly affected the technology world recently, is forcing computer manufacturers to make difficult decisions. Due to this global supply shortage, many companies have been forced to increase product prices, while potential future delays are also causing concern. A new claim suggests that ASUS, one of the giants in the sector, is preparing to take a radical step to solve this problem fundamentally. According to rumors, the company plans to establish its own DRAM production facilities to secure its memory supply.
Solution to the memory crisis: ASUS may enter the DRAM market in 2026
According to a report from Sakhtafzarmag, known for its leaks in the technology world and previously sharing accurate information about AMD and Intel processors, ASUS is preparing to enter the DRAM market. If memory prices and supply processes do not return to normal, the company aims to establish its own production lines by the second quarter of 2026. The fact that current reports predict the memory shortage could last until 2027 or even 2028 highlights the critical nature of this move.
While it seems technically possible for a giant like ASUS to enter this market, it’s clear that establishing a dedicated facility solely for DRAM production would be a massive and challenging operation. If the claims prove true, the company’s primary goal is reportedly to streamline its supply chain, particularly for laptops and desktops, which constitute its most important business lines. ASUS wants to avoid paying extra costs when sourcing memory for critical products like its ROG and TUF series.
This strategic move comes at a time when brands like Crucial are withdrawing from the end-user market. While giants like Micron are shifting their production capacity to AI servers and data centers, driven by profitability, for ASUS, this is not a matter of profit, but a struggle for survival. If ASUS succeeds in opening its own DRAM production facility and has surplus capacity after meeting its own demand, we may see other computer manufacturers benefiting from this in the future.
So, what are your thoughts on this development? Do you think a computer manufacturer producing its own hardware components would positively impact prices? Don’t forget to share your thoughts with us in the comments.
