Audi has announced that it will lay off 7,500 employees in Germany by the end of 2029. The company stated that this decision is part of a large-scale cost reduction strategy that aims to save more than 1 billion euros per year. This development has caused great surprise in the automotive sector.

Audi will officially make mass layoffs

Audi CEO Gernot Döllner emphasized in his statement that the company needs to become faster, more agile and more efficient. Döllner stated that achieving these goals is not possible without some personnel arrangements. It is said that the company may make similar radical decisions in the coming period.

The company stated that it made the decision to reduce the workforce as a result of negotiations with employee representatives. It was claimed that this agreement will increase Audi’s flexibility in the transition to electric vehicles and help it maintain its competitiveness.

The layoffs will mainly affect the administrative and development departments. While it was stated that the production departments will not be affected by this process, it is said that the company aims to simplify the management structure and reduce it to three levels and reduce the workload by increasing digitalization.

Audi is also planning to refocus its product portfolio in addition to its workforce arrangement. While some models, such as the Q7, are said to be outdated and have largely lost their competitiveness, the company has officially announced that it will invest approximately 8 billion euros in Germany by 2029.

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