In a recent interview with Motor Authority, BMW Chief Development Officer Frank Webber made remarkable statements against the growing screen trend in the automotive world. Webber said that the screen size of BMW’s new generation ‘iDrive X’ system is sufficient for the driving experience and there is no need for larger screens. So, what is the harm of big screens? Details are in our news…
The screen size of the next generation BMW models will be limited! Physical keys will not be removed
Although some drivers may not agree, Frank Webber stated that the excessively large screens in the vehicle weaken the driver’s connection with the road. Referring specifically to the new Hyperscreen system of the Mercedes-Benz S-Class, he stated that the increasing number of screens in the vehicle creates a distracting effect. Webber said that large screens not only complicate the driving experience, but also cause ergonomic problems by making it difficult for the driver to reach the edges of the screen.
In the light of these criticisms, the new generation super cockpit called ‘Panoramic iDrive X’ introduced at CES 2025 has already shown BMW’s determination in this regard. The most striking element of the system is a 17.9-inch polygonal screen design. This allows the driver to access frequently used functions almost without leaving the steering wheel. In addition, the long and thin strip-shaped screen under the windscreen is said to completely eliminate the need for larger central touchscreens. Thanks to this screen, drivers will be able to access important information with just a quick glance.
BMW does not plan to completely eliminate physical buttons to improve the user experience. Vital functions such as the radio button, gear shift button, side mirror adjustment button and window defroster will still be controlled by physical buttons. However, the traditional iDrive rotary knob will be replaced by voice commands.
The new Panoramic iDrive X will first be available on the next-generation BMW iX3 electric crossover. BMW stated that it will not limit this technology to high-end models, but will also make it applicable in smaller vehicles. The screen size may be slightly reduced in smaller vehicles, but the panoramic screen design will be one of BMW’s new standards.
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