Chinese electric vehicle (EV) giant BYD has entered a critical juncture in its rapid growth trajectory. According to data from the company in a new report, vehicle sales between July and September in the third quarter of 2025 decreased by 2.1 percent compared to the same period in 2024. Here are the details.

BYD sales figures finalized in September

BYD sold a total of 1.106 million vehicles in the third quarter of 2025. However, the decline was particularly pronounced in September figures. The number of vehicles sold in September was 5.88 percent less than in September of last year. This was the company’s first monthly sales decline since February 2024.

Responding to the slowdown in sales, BYD once again cut production capacity last month, reducing production by an additional 8.46 percent. This indicates that the company continues its trend of not fully utilizing its production capacity.

As a result of these developments, BYD revised its full-year sales target down by 16 percent to 4.6 million vehicles. BYD’s recent aggressive growth plans in the European market are being highlighted as a counterbalance to the slowdown in sales.

The company’s planned electric vehicle factory in Hungary by the end of the year is a key component of this strategy. Once operational, BYD aims to overcome the extra-high tariffs the European Union imposes on Chinese-made EVs and become more competitive in the EU market from a pricing perspective. This localization could help BYD offset the slowdown in other markets.

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