Salesforce CEO Marc Benioff has made a decision that has resonated significantly in the tech world and could shift the balance of power. The renowned executive has abandoned ChatGPT, a staple of his daily life and frequently used in his workflows for years, and opted for Google’s latest AI model, Gemini 3. Benioff stated that he made this radical change, which surprised the AI world, after just two hours of experience with Gemini 3.
The balance is shifting in the AI wars: Why did Benioff choose Gemini 3?
The reasons behind the technology leader’s rapid transition reveal the scale of competition in the industry. Benioff praised the speed, reasoning, and multimodal capabilities of Google’s new model, calling it a “major leap forward” in technology. Combining the latest advancements of Google DeepMind within a single architecture, Gemini 3 distinguishes itself from its competitors by offering support for text, image, code, audio, and video within a single interface. These features are seen as potentially threatening ChatGPT’s status as the most popular chatbot.
Benioff, one of Silicon Valley’s most visible figures, is not simply a personal change, choosing Google over OpenAI. Salesforce was one of the first major companies to partner with OpenAI to add productivity tools to its customer service software. Therefore, the CEO’s shift from his default model may signal a corporate alignment that could influence the company’s software strategies in the future. Benioff’s move proves that the perception of “inevitable leadership” in AI has an expiration date.
Google states that Gemini 3 is designed as a flexible engine for both consumers and developers. For heavy users like Benioff, who quickly switch between datasets, dashboards, and visual presentations, this flexibility is a decisive factor. This development reminds us of how fierce the competition in AI is, and how leadership positions can change hands at any moment. Even ingrained habits can quickly change in the face of sharper and more capable tools.
So, what do you think about this competition among AI assistants? Do you think Gemini 3 could shake ChatGPT’s throne? Share with us in the comments which AI model you prefer in your daily life.
