Apple has revised its fee structure for app developers to comply with the EU’s Digital Markets Act (DMA). As part of this, developers will now have more flexibility to promote their apps through channels outside the App Store. However, Spotify and Epic Games continue to raise objections.
Apple Will Allow Freedom for External App Store Links
The tech giant remains under investigation by the European Commission for non-compliance with digital regulations. The DMA aims to reduce the market power of large tech companies and ensure fair competition.
Under the new changes, Apple will not charge developers various fees. Additionally, iOS users will have more freedom regarding how and where they can promote offers outside the App Store.
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Apple has taken a significant step by splitting its fees into two categories: an initial ownership fee of 5% and a continuing Store Services Fee of either 10% or 5%, depending on the developer’s program registration.
This new dual fee structure will replace the previously reduced commissions for linked purchases. The tech giant has stated that it will take a smaller share from users who use an app compared to new customers.
These changes come at a time when Apple is under investigation by the European Commission. The revisions could help address the complaints and determine whether Apple is adhering to the Digital Markets Act.
