Disney CEO Bob Iger made a significant confession about Netflix in his latest interview. Admitting that they are still behind their competitors in terms of technology, Iger claimed that they had to spend more money to retain users. Although the Disney Plus platform surpassed the 150 million member mark in a short time, the company, which invests heavily in content on the platform, needs more. Here are all the details…
Is Disney falling behind Netflix?
Iger, who said they are making intense efforts to put forth the necessary technologies, pointed out that marketing costs are much higher compared to their competitors. Of course, this cost difference also gives Netflix a wide range of maneuverability in the broadcasting sector. The CEO also emphasized the importance of content richness on the platform, stating that if they do not have a sufficiently diverse content pool, subscription periods will shorten.
Iger believes that their affiliated platforms Hulu and Star can outperform them in competition, emphasizing the importance of offering users multiple platforms. With this wide range of content supply, an increase in subscription periods is expected. Additionally, there are discussions about Disney Plus running campaigns, especially to attract younger generations. We hope that all these developments will be beneficial for the viewers.
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What do you think about this? Do you think Disney can prevail against Netflix? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.
