Dyson unveiled its latest innovations in beauty, hair care, and home technologies at a special event in Istanbul. The company’s global executives shared their engineering vision and new product lines with attendees in Turkey for the first time.

A New Era in Beauty Technologies

Speaking at the event, Kathleen Pierce, Global Head of Dyson Beauty, explained the brand’s vision, extending from its past to the future in beauty. Pierce shared details of the innovative products that will usher in a new era in hair care. Dyson Design Engineer Rumyana Dancheva introduced the Dyson Airwrap™ Co-anda 2x™ styling and drying set, offering a more powerful and precise styling experience. She also provided information about the brand’s new Dyson Omega™ and Dyson Chitosan™ hair care lines.

Matt Jennings, Director of Home Innovation, introduced the brand’s latest cleaning solutions. Jennings shared information about the Dyson V16 Piston™ Animal cordless vacuum cleaner, which stands out with its high-performance motor power; the Dyson PencilVac™, the world’s thinnest vacuum; the new Dyson Clean+Wash Hygiene™ wet and dry floor cleaner; and the Dyson HushJet™ compact air purifier. Jennings emphasized that these products represent Dyson’s vision of “healthier living spaces.”

Dyson Robotics Product Development Manager Geordie Baxter introduced the artificial intelligence-powered Dyson Spot+Scrub™ AI robot vacuum. Baxter stated that this model represents a new standard in autonomous cleaning thanks to its sensor technologies and AI integration.

Among Dyson’s new products are the Dyson V16 Piston™ Animal, Dyson Airwrap™ Co-anda 2x™, Dyson Omega™, and Dyson Chitosan™ series, which went on sale in Turkey in October. Other products are expected to be released in the coming months.

Dyson V16 Piston Animal: The most powerful cordless vacuum

The new Dyson V16 Piston Animal stands out with its 900W Hyperdymium™ motor and 315 watts of suction power. Its advanced All Floor Cones™ Sense nozzle technology automatically adapts to different floor types. The CleanCompaktor™ bin can store compacted dust for up to 30 days.

Dyson PencilVac™: The world’s thinnest vacuum

At just 38mm in diameter, the Dyson PencilVac™ delivers superior performance with its laser-like dual green light technology and compact Hyperdymium™ 140k motor. Despite its 0.08-liter bin, it can store five times more dust.

Dyson Clean+Wash Hygiene™: Hygienic wet and dry cleaning

Unlike traditional filter cleaners, the new Dyson Clean+Wash Hygiene™ traps dirt directly in the nozzle, preventing bacterial buildup. Its 84,000-microfiber cylinder ensures deep hygiene with every stroke.

Dyson HushJet™: The Quiet Air Purifier

Despite its compact size, the Dyson HushJet™ offers high performance and operates virtually silently, with a noise level of just 44 dB. This model was specifically developed for bedrooms and workspaces.

Dyson Spot+Scrub™ AI: The Smart Robot Vacuum

The new Dyson Spot+Scrub™ AI, with its AI-powered camera and green LED lighting, can recognize approximately 200 different objects. Its stain detection system cleans persistent stains again, ensuring complete hygiene.

Next-generation hair care series
The Dyson Airwrap™ Co-anda 2x™ offers drying and styling without heat damage.
The Dyson Chitosan™ series, with its natural chitosan compound derived from oyster mushrooms, preserves hair’s natural movement while providing lasting styling.
The Dyson Omega™ series supports the hair’s moisture balance by formulating with omega-rich oils sourced from Dyson farms in the UK.