The Association of All Car Rental and Mobility Organizations (TOKKDER), the umbrella organization for the car rental sector, has released the “TOKKDER Operational Rental Sector Report,” prepared in collaboration with the independent research firm NielsenIQ and containing the first half of 2025 results. According to the report, the operational car rental sector contracted by 6.5 percent in the first six months of 2025 compared to the end of 2024. The number of vehicles in the sector’s fleet decreased to 235,400, while the sector’s asset size reached 302 billion Turkish Lira during the same period. At the end of 2024, the sector’s vehicle fleet stood at 252,000 vehicles.

According to the report, Renault remained the most preferred brand in the Turkish operational car rental sector with an 18.6 percent share. Renault was followed by Fiat with 16.0 percent, Toyota with 9.0 percent, Volkswagen with 8.8 percent, and Ford with 8.0 percent. Compact vehicles accounted for 46.6 percent of the sector’s vehicle fleet, while small-size vehicles accounted for 31.4 percent and upper-midsize vehicles accounted for 10 percent. In the second quarter of 2025, the share of light commercial vehicles in the operational vehicle rental sector’s fleet stood at 7.0 percent. The report highlighted the continued growth of hybrid and electric vehicles in the sector’s vehicle fleet. Accordingly, gasoline vehicles comprised 59 percent of the sector’s vehicle fleet, while the share of diesel vehicles rose to 29.2 percent. The share of hybrid and electric vehicles rose to 11.8 percent.

Sedans are the clear leader in body type!

Another point revealed in the TOKKDER report is that sedans continue to dominate the vehicle preference rankings by body type in the operational vehicle rental sector. Sedans ranked first with 42.4 percent, followed by hatchbacks with 25.9 percent, and SUVs ranked third with 23 percent. These vehicles were followed by station wagons with a share of 0.8 percent. Automatic vehicles accounted for 84.4 percent of the sector’s total vehicle fleet, while manual vehicles accounted for 15.6 percent.

The operational leasing sector continued to contribute significantly to the economy in 2025. The sector paid a total of 24.5 billion Turkish Lira in taxes in the first half of the year. The sector purchased vehicles worth 50.7 billion Turkish Lira in the first half of the year. This amount was 95.8 billion Turkish Lira throughout 2024. In the first half of the year, the total number of operational leasing and fleet management customers decreased by approximately 12 percent compared to the end of 2024, falling to 24,400 units. In the same period of 2024, this figure was 29,200 customers. The number of vehicles per customer was 9.0 in the first half of the year, exceeding the 2024 total of 8.3. Özarslan A. Tangün, Chairman of TOKKDER’s Board of Directors, commented on the report: “Today, resources have become limited due to current conditions. Therefore, using resources as efficiently as possible is crucial for sustainability. Companies seeking to use their resources efficiently are increasingly choosing operational leasing over purchasing to acquire the vehicles they need for their commercial activities. This allows them to utilize their equity and credit lines in their core business while also eliminating many of the costs and risks associated with vehicle ownership. Every company that conducts sound analysis should consider leasing. Leasing is growing globally, and it will continue to do so in our country. Considering the company’s vehicle fleet, we see the high potential for growth in leasing. Despite the numerous advantages it offers in terms of efficiency, savings, and risk management, only approximately 10 percent of vehicles used for business purposes in our country are financed through operational leasing. In European Union countries, the share of operational leasing in the financing of company vehicles has increased from 48 percent to 57 percent in the last seven years. To raise the size of our sector to its desired level, we will explain the benefits of operational leasing and support international and international “We need to ensure that large-scale local companies as well as SMEs increasingly choose operational leasing for the financing of company vehicles,” he said.