Apple is in trouble with DMA compliance issues. In March, the European Commission launched an investigation into Apple’s new fees for alternative app stores. Apple charges a Core Technology Fee of 3% for each in-app purchase and a 0.50 euro Core Technology Fee to developers for each external, third-party app installed.
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Last week, the European Commission fined Apple 5% of its global daily turnover for non-compliance with the DMA (Digital Market Act). In other words, the company was fined $50 million per day, making Apple the first tech company to be fined on the basis of the DMA. Recently, EU competition chief Margrethe Vestager said in an interview with CNBC that Apple has very serious compliance issues with the DMA.
Vestager said that the European Commission does not believe that Apple’s changes comply with the DMA and is surprised that Apple is so non-compliant with the DMA. The competition chief also said that there will be no privileges for Apple for compliance issues, and that penalties and whatever is necessary will be applied in the same way. According to Vestager, the company could be fined more than $1 billion when the EU Commission completes its investigation.
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The Financial Times revealed last weeks that the European Union Commission plans to charge Apple for violating the DMA. The EU Commission believes that the company does not allow developers to direct users outside the App Store without paying a fee. In recent months, Spotify and Apple have been in a similar dispute, with Spotify unable to direct its members to its website for subscriptions. Apple’s new operating systems are still in beta and there is time for Apple to make adjustments to the DMA to address compliance issues.
What do you think about this issue? Do you think Apple will regulate in accordance with the DMA? Will it pay the fine? Or will it withdraw directly from the European market? Please don’t forget to leave your thoughts in the comments section below.
