Facebook Dating is getting an AI-powered makeover. Meta just rolled out a new AI assistant and a weekly Meet Cute feature, both aimed at cutting down swipe fatigue and keeping younger users engaged. These tools are now live in the U.S. and Canada, with more markets likely to follow.
AI assistant helps you search, improve, and plan
The new AI assistant sits inside the Matches tab and responds to natural prompts like, “find me a Brooklyn girl in tech” or “someone my parents would like.” It can also suggest profile improvements or date ideas, making the experience feel more like a conversation than a chore.
Meta says the assistant pulls only from visible profile information, not hidden tracking or behavioral data. That distinction is key as dating apps face more scrutiny over how they personalize feeds and matches.
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Meet Cute adds surprise to your weekly scroll
Alongside the assistant, Facebook Dating is launching Meet Cute: a once-a-week surprise match chosen for you. You don’t have to swipe or filter just one new person sent to your inbox every week. You can opt out, but the goal is to inject variety and avoid the burnout that comes from endless profile scrolling.
This feature arrives at a time when dating fatigue is driving many users to pause or delete their apps entirely. Meta hopes a weekly surprise will create more meaningful moments and fewer mindless swipes.
What the Facebook Dating update adds:
- AI-powered assistant for search, profile tips, and date ideas
- Natural language prompts like “someone into hiking” or “dog lover”
- Meet Cute: one surprise match per week
- Full opt-out option for those who prefer control
- AI runs on profile data, not hidden behavioral tracking
Facebook Dating targets younger users with AI tools
According to Meta, Facebook Dating has seen a 10% rise in matches among 18 to 29-year-olds over the past year. Hundreds of thousands of new users in that age group are joining monthly. With that momentum, the company is clearly targeting Gen Z and younger millennials, groups that often bounce between apps or disengage altogether.
Meta’s assistant is likely built on its Llama-based AI models, part of a broader wave of generative AI in dating. Competitors like Match Group, Bumble, and Hinge have already integrated AI for photo selection, message writing, and even prompt crafting.
Whether these tools help people find real connections or just another clever filter remains to be seen. But one thing is clear: Meta wants swiping to feel smarter and a little less soul-draining.
