Foursquare, which allows millions of users to discover their favorite places and meet friends with its city guide and discovery app, announced that it will bid farewell to this app next month. So what will happen to the beloved app?
Foursquare app will be shut down, swarm will come to the fore
Foursquare is making a strategic change by shutting down its city guide app. The company announced that it will shut down its foursquare discovery app on December 15 to focus on its check-in and friend-finding app swarm.
The platform’s move follows its separation of the check-in feature as a separate swarm app. The company, which rebranded its main foursquare app as a local recommendation and discovery guide, seems to have changed its initial strategy. User interaction seems to have shifted from venue reviews to check-in over time.
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Foursquare is now hoping to reinvigorate check-in by incorporating some of the Foursquare app’s local content and features into Swarm. The company also said that users can expect “exciting new features” to better meet their needs in Swarm early next year.
The Foursquare app shutdown is a major milestone for one of the beloved social media apps when mobile apps first came out, but it also shows that Foursquare wants to continue to exist in a space dominated by Google reviews, Yelp and restaurant reservations on OpenTable.
The move also comes months after Foursquare laid off more than 100 employees, a move that founder and board member Dennis Crowley called an unusual move.
