Getir Boosts iOS Downloads 4x Through Strategic Partnership
Getir has successfully scaled its mobile growth strategy by leveraging a new strategic partnership with AppsFlyer and Google Ads. By implementing a sophisticated data and attribution infrastructure, the delivery giant significantly improved its performance within the iOS ecosystem. The collaboration resulted in a 4.1-fold increase in iOS application downloads via Google Ads, while simultaneously reducing the cost of acquiring new users by 69 percent. This initiative effectively overcomes the data opacity challenges triggered by Apple’s privacy-focused updates, marking a pivotal shift in how the company manages its marketing budgets and campaign optimization on Apple devices.
- Getir achieved a 4.1-fold increase in iOS application downloads through the integration of Google Ads’ Integrated Conversion Measurement.
- The company successfully reduced its customer acquisition cost by 69 percent using the new attribution infrastructure.
- The implementation of AppsFlyer’s Single Source of Truth solution enables the consolidation of SKAdNetwork data for more accurate decision-making.
- The new technical framework allows the marketing team to optimize ad spend in near real-time while maintaining strict user privacy compliance.
Privacy Hurdles are Being Overcome in the iOS Ecosystem
Apple’s recent privacy frameworks and the introduction of the SKAdNetwork (SKAN) structure have fundamentally altered the landscape of mobile app marketing. These changes have created significant obstacles for performance marketers, including delayed reporting cycles, limited visibility into user behavior, and duplicate data sets. In the fast-paced delivery sector, where speed and operational efficiency directly impact profitability, these limitations hindered the ability of marketing teams to perform real-time budget optimizations. To maintain a competitive edge, Getir deployed a next-generation measurement structure that aligns perfectly with modern privacy standards.
The solution involved integrating Google Ads’ Integrated Conversion Measurement (ICM) via the AppsFlyer platform. This technical deployment, which was completed in approximately two weeks, allows Getir to move beyond the constraints of the SKAN framework. By providing a filtered, near real-time analysis stream, the team has regained the visibility necessary to scale advertising spend with confidence. 
Operational Metrics are Showing Significant Gains
The transition to a data-driven, daily optimization process has yielded measurable operational improvements. By utilizing AppsFlyer’s Single Source of Truth (SSOT) solution, the company can now unify fragmented data points, removing duplicate records and ensuring that marketing teams act upon a single, reliable set of performance figures. This shift from fragmented, delayed reporting to consistent daily analytics has transformed the company’s decision-making mechanism. Consequently, the marketing department is now able to allocate resources more efficiently across their various campaign channels.
Privacy Standards are Being Balanced with Marketing Performance
Eslem Diker Karatan, Digital Marketing Director at Getir, highlighted that the primary obstacle to profitable growth on iOS had been the uncertainty surrounding campaign performance following recent privacy protocol updates. Emphasizing the necessity of data accuracy and integrity, Karatan noted that the new infrastructure provides the team with the confidence required for effective budget management. From the perspective of the technology partner, Ece Stepien, EMEA Sales Director at AppsFlyer, noted that the results demonstrate how the synergy between robust attribution infrastructure and high-performance advertising platforms can drive massive scale even in highly competitive markets. Moving forward, this model is expected to serve as the foundation for Getir’s expanded investment strategy within the iOS channel.
How do you think companies can best balance strict user privacy requirements with the need for data-driven marketing growth? Share your thoughts and experiences in the comments section below.
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