GOG FreedomToBuy claims crossed a milestone more than one million users grabbed free NSFW games via the initiative within a single day. The campaign underscores rising friction in videogame censorship and highlights the value of DRM‑free ownership.
GOG FreedomToBuy claims surge past initial targets
The FreedomToBuy.games campaign offered 13 adult‑themed titles for 48 hours, drawing far higher demand than expected. In under 24 hours, over one million players claimed at least one game, forcing GOG’s team into emergency mode to stabilize access and extend the offer briefly. The flood of gamers showed the depth of support for ownership freedom.
Itch.io removed NSFW games from search after payment pressure, leaving adult developers without answers or visibility.
Why GOG launched FreedomToBuy
The initiative responds to recent delistings of NSFW titles on platforms like Steam and Itch.io moves made under pressure from payment processors. GOG framed its campaign as a protest and a preservation effort: “if a game is legal and responsibly made, players should be able to enjoy it today and decades from now.” Its goal was to spotlight censorship trends and preserve threatened games.
What players got during the campaign
Gamers could claim any of 13 titles none were packaged as a bundle. Highlights included HuniePop, House Party, and Postal 2. After clicking “Claim Now,” users received permanent DRM‑free access to chosen games. GOG noted that once downloaded, these games couldn’t be removed from users’ libraries due to their digital-ownership model.
Risks and implications of the milestone
The rapid uptake reflects more than interest in adult themes it shows broad backlash against opaque content moderation. Developers from marginalized communities say they’ve been hit hardest by vague enforcements on platforms. The International Game Developers Association (IGDA) recently called for clarity and fairer policies amid this crackdown.
What comes next for FreedomToBuy
GOG signals this could be just the beginning. Developers can still gift titles for future FreedomToBuy bundles. The company may repeat the offer or expand titles during new censorship waves. For now, users have permanent access to the 13 games they claim.
