Google has announced a significant step towards enhancing user privacy by permanently deleting users’ previously visited locations on Google Maps. This move comes a year after the tech giant pledged to reduce the amount of personal data it retains. The decision underscores Google’s commitment to storing less data about individuals and addressing growing privacy concerns.

How the new policy affects Google Maps users

The “timeline” feature in Google Maps, formerly known as Location History, will continue to function for users who opt to use it. This feature allows users to review their travel history over the years. However, the crucial change is that all the data required to support this feature will now be saved locally on users’ phones or tablets instead of Google’s servers.

Timeline feature and local storage and deadline for saving old journeys on Google Maps

Google has informed Maps users via email, as seen by the Guardian, that they have until December 1 to save their old journeys. After this date, all past location data will be permanently deleted. Users concerned about losing this data can back it up manually if they wish to synchronize it across multiple devices. However, automatic synchronization will no longer be the default setting.

Changes in data retention and privacy

In addition to these changes, Google is reducing the default duration for which location history is stored. Previously, the default setting was to retain data for a year and a half. Moving forward, Google will begin deleting past locations after just three months. This change aims to enhance user privacy and reduce the amount of personal data stored.

No specific reason for updates but a focus on privacy

In a blog post announcing these updates, Google did not provide a specific reason for the changes but suggested that users might want to delete location information for reasons like planning a surprise birthday party. The company emphasized, “Your location information is personal. We’re committed to keeping it safe, private, and in your control. Remember: Google Maps never sells your data to anyone, including advertisers.”

The broader context: legal and social pressures

Google’s decision to enhance privacy measures comes amid increasing pressure to protect users’ location privacy, particularly from aggressive law enforcement actions. For instance, “dragnet” surveillance requests have compelled Google to hand over location data for every user in a specific region at a specific time. This practice often includes individuals with no connection to the crime being investigated other than a GPS signal ping.

Responding to law enforcement and legal challenges: Impact of Roe v Wade overturning

The pressure on Google to safeguard user privacy intensified following the US Supreme Court’s overturning of Roe v Wade, which previously guaranteed the right to abortion. In response, Google committed to deleting search information related to abortion clinics to protect women from potential criminalization based on their search history. Despite these efforts, a Guardian investigation revealed that Google’s Location History could still trace a researcher’s visits to Planned Parenthood, indicating the need for stricter privacy measures.

Steps users can take to keep their Google Maps location data

For users who wish to preserve their location data, Google provides options to manually back up and sync their data across devices. Here’s a quick guide:

1. Save your journeys: Before December 1, ensure you save any location data you wish to retain.
2. Manual backup: Utilize Google’s options to back up your location history manually.
3. Adjust settings: Review and adjust your location history settings to ensure they align with your privacy preferences.

Privacy takes point

Google’s latest policy shift towards permanently deleting users’ location history marks a significant effort to prioritize user privacy. While the company continues to refine its data retention policies, users are encouraged to stay informed and take proactive steps to manage their personal data. This move not only addresses privacy concerns but also reflects the growing importance of data security in today’s digital landscape.