Google has reversed its previous decision to completely shut down its shortlink service, goo.gl. The company had planned to disable all links on August 25, 2025. However, the decision was revised following user outcry. Only links that have not been clicked on for a long time will now be disabled. Actively used links will continue to function.

Google Won’t Shut Down the goo.gl Service Completely

In July 2024, Google stated that the goo.gl service was no longer sustainable and that the vast majority of links on the platform had not received any visits in the past month.

For this reason, it announced that the system would be completely shut down as of August 25, 2025, and that previously created links would also cease to function. However, this decision was met with opposition from many individuals and organizations. The feedback the company received influenced the policy change.

Users reminded the public that goo.gl links are still actively used in digital documents, videos, blog posts, and corporate content. Google, recognizing the critical importance of these links for some users, has changed its approach. The latest announcement announced that only links that have not been clicked for a long time will be disabled, while regularly used shorteners will continue to function.

Google discontinued support for creating new links through its goo.gl service in 2019. However, it continued to allow previously created short URLs to function in the system. With this latest decision, it is clear that links that are still actively used despite the passage of years will be preserved.

This development is considered a critical step for preserving old content, which contains thousands of links. The update from Google has ensured that users will not experience any disruption in accessing their content.