It has emerged that Google will soon terminate its latest social media venture. The experimental platform called Keen aimed to bring a new breath to the industry with a structure similar to Pinterest. However, the company, finding the active user count and ad revenue of the platform quite low, decided to discontinue this project.

This news, which created a shock effect among the users of the application, also resonated greatly in Silicon Valley. Many people accuse Google of not standing behind its applications for a long time. We know that the company previously shut down Google Plus, in which it had invested massively. Here are the most important details…

Google fails to establish a presence in the social media field

It is said that Google management has been attracted to Meta’s large revenue from social media platforms for a long time. However, Keen, which set out with these dreams, did not last long. There are also criticisms that the company did not provide enough support to the application, which has been experimental from the beginning.

In fact, the application has not received a major update since 2021. Google, which showed lower financial performance than expected last year, will gradually terminate its initiatives that fail to achieve the desired success.

Launched officially in 2020, Keen aimed to provide accurate content recommendations through machine learning. The platform, which was said to benefit from Google’s next-generation artificial intelligence capabilities, failed to make the expected breakthrough in the past 4 years. In the last email sent to Keen users, the company announced that they would no longer have access to their data in the application starting from March 24.

What do you think about this issue? Do you think Google’s social media strategy will succeed? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.