Google AdSense has launched an innovative advertising format called “ad intents” that understands your intent. This format offers ads related to the user’s purpose of visiting the site and topics of interest, allowing website owners to increase their ad revenue. Here are the details…
How does the intent-focused ad format work?
The ad intents format automatically places links in texts and pages relevant to your content. When these links are clicked, a new window opens that displays ads containing organic search results relevant to the users. For example, if you are reading an article about the iPhone 15 on a website and you click a link embedded in the content for “iPhone 15,” a small window opens where you can purchase an iPhone 15.
Google states that this format works on both mobile and desktop platforms without negatively affecting the user experience and optimizes ad displays. Moreover, this ad format does not require third-party cookies to display relevant ads, which means it is privacy-focused.
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Google also notes that this new ad format limits the number of ad links depending on the word count of the page to protect the user experience. This prevents multiple same links from appearing too close together on the page, aiming to avoid irritating users.
Furthermore, Google ad intents do not suggest site owners to increase clicks on specific products on the page to show more ads. This demonstrates a commitment to providing organic content and maintaining user trust without overwhelming them.
The ad intents ad format was introduced following recent revenue declines experienced by AdSense users. While the reasons behind these declines have not been fully clarified, Google’s new move is seen by some publishers as an opportunity to increase their earnings.
However, there are concerns about the impact of this new format on user experience and the authenticity of ad impressions. How publishers and users will react to these innovations in Google’s advertising strategies and how these changes will affect their revenues in the long term remains to be seen.
What do you think about this new ad format? Do you think it will be beneficial or harmful from the user’s perspective? You can write your thoughts in the comments section below.
