The rapid rise in DRAM costs worldwide is directly impacting the graphics card market. Reports from the Asian market indicate that NVIDIA and AMD may raise graphics card prices in the first quarter of 2026 due to these rising costs. The tight supply of GDDR memory, in particular, is rapidly exacerbating this situation.

Will graphics card prices increase?

Recent data from the DRAM market reveals that manufacturers have increased chip costs by at least 90 percent since the last listing. This sharp increase has directly impacted not only general-purpose DDR5 memory modules but also GDDR solutions, a critical component of graphics cards. NVIDIA, in particular, has been one of the manufacturers most acutely affected by this cost increase, with its switch to GDDR7 in the new RTX 50 series.

Meanwhile, AMD, even though it uses GDDR6 in most of its current RDNA architecture cards, cannot escape rising purchasing prices. According to current data, neither graphics card manufacturer has yet officially announced a price hike, but it has been definitively confirmed that GDDR procurement costs will increase.

This situation has the potential to cause price increases across a wide range of products, from consumer-grade cards to high-performance solutions in the professional segment.

The duration of the fluctuations in the DRAM and NAND supply chain remains uncertain. Therefore, the final price formation in the graphics card market remains unclear.

NVIDIA and AMD are expected to share a clearer roadmap on this issue in the coming weeks. Whether GPU prices will rise again will depend on the pace and trajectory of cost increases in the DRAM market.