One of the most anticipated games in the gaming world, Grand Theft Auto 6 (GTA 6), is preparing to make headlines not only with its content but also with its price tag: According to a new industry analysis report, there is a segment within the gaming industry that wants GTA 6 to be priced at $100, and this could potentially change the pricing policy of the entire sector.
Are Game Prices Increasing?
Matthew Ball, an analyst at Epyllion, forecasts in his “State of Video Gaming” report for 2025 that game prices might rise even further with the release of GTA 6. The report suggests that if Take-Two releases GTA 6 at $100, other major developers might adopt a similar pricing strategy.
This is primarily due to the rapidly increasing costs of game development. In recent years, the budgets for AAA games have reached record levels, while game prices remained at $60 for a long time, later increasing to $70 with the release of next-gen consoles. Now, it’s being discussed that a major title like GTA 6 might set a new price standard for the industry.
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Currently, the standard edition of GTA 6 is expected to be priced around $70. However, there is a possibility that Take-Two could release special editions and early access advantages for the game, pushing the price to $100. This strategy is seen as part of developers’ efforts to create new revenue models to cover the increasing costs.
If GTA 6 does release with a $100 standard price tag, it could signal a significant shift in the gaming industry. Other major publishers may follow suit and raise their prices, which could create a new economic balance for gamers. However, how these high prices will impact players’ purchasing habits remains a big question mark…
Do you think if GTA 6’s price really reaches $100, it would mark the beginning of a new era in the gaming world? Share your thoughts in the comments!
