GTA 6 might be getting its second trailer sooner than expected, according to hints from Take-Two Interactive’s CEO. In a recent interview, Strauss Zelnick confirmed that marketing efforts will ramp up well before the game’s anticipated launch in October. While Rockstar Games has yet to confirm an exact release date, the timing of this statement has sparked fresh speculation about a potential Trailer 2 drop sometime in the coming months.
GTA 6 marketing to intensify before fall release

Strauss Zelnick recently stated that promotional activity will increase “relatively close” to the game’s release window. Although vague, this suggests Rockstar may begin revealing more footage and gameplay details well ahead of the launch. If Rockstar follows its previous marketing patterns, the next trailer could drop as early as summer, fueling the hype leading into the final stretch before release.
The first GTA 6 trailer set the internet on fire
Rockstar unveiled the first trailer for GTA 6 back in December 2023, breaking YouTube records with its views and sparking excitement across the gaming community. The brief look at Vice City and protagonists Lucia and Jason offered just enough to spark speculation without giving away too much. Since then, fans have been eagerly waiting for more—and this new hint from Zelnick only adds fuel to the fire.
GTA 6 rumored for October release
While Rockstar has only said the game is coming in 2025, industry insiders and reports continue to point toward an October release window. If that timeline holds, it makes sense for a second trailer to arrive in mid-to-late summer. Rockstar typically follows a slow-drip marketing strategy, offering small updates and cinematic trailers leading up to launch day.
All eyes on Rockstar’s next move
Fans are now watching Rockstar closely. If the second trailer does arrive in the next few months, it could mark the beginning of a steady stream of reveals, previews, and new gameplay footage. With the October launch window looking increasingly likely, Trailer 2 might be just around the corner—and the internet is more than ready.