HABAŞ Leads Second Turkish Domestic Car with 1 Billion Euro
Turkey is officially preparing for the launch of its second 100% domestic passenger car brand, following the success of Togg. Industrial giant HABAŞ is approaching the final stages of a massive 1 billion euro project to manufacture locally designed vehicles at its production facility in Gebze. Acquired from Honda in 2021, the site is being transformed into a high-tech hub for domestic automotive innovation. The company plans to unveil its inaugural models by the end of this year, marking a significant milestone in Turkey’s industrial evolution. This strategic move aims to bolster the nation’s manufacturing capacity and presence in the global automotive market.
- HABAŞ is investing 1 billion euros to develop and produce a new line of domestic passenger vehicles in Turkey.
- The company plans to introduce both sedan and crossover models with diverse powertrain options including electric, hybrid, and gasoline engines.
- Production will take place at the former Honda factory in Gebze which has been upgraded with modern manufacturing equipment.
- World-renowned designer Frank Stephenson leads the aesthetic and structural development of the brand’s identity.
HABAŞ Offers Diverse Powertrain Options for Consumers
Recognizing the evolving needs of the global automotive market, HABAŞ is adopting a flexible approach to its first fleet. The company intends to enter the market with both sedan and crossover body types. To ensure accessibility for a wide range of consumers, the vehicles will feature various engine configurations. These include fully electric models, traditional gasoline engines, and both hybrid and plug-in hybrid technologies.
The project represents a long-term commitment to the industry. Future plans involve expanding the product range to include SUV models and light commercial vehicles, further diversifying the brand’s portfolio.
This massive 1 billion euro investment solidifies Turkey’s position as a key player in domestic automotive production.
Frank Stephenson Directs the Aesthetic Design Process
A standout feature of this venture is the collaboration with legendary automotive designer Frank Stephenson. Known for his iconic work on the Ferrari F430, McLaren P1, and the modern Fiat 500, Stephenson is responsible for creating a unique brand identity for the new Turkish manufacturer. His design studio is overseeing a comprehensive process that extends far beyond exterior styling.
The development team is currently managing the transition from initial digital sketches to 3D surface modeling and final engineering support. This ensures that the design language remains consistent while meeting rigorous global safety and manufacturing standards.
The design team creates a brand identity that reflects Turkey’s modern industrial ambitions.
Gebze Facility Prepares for Large-Scale Production
The core of this operation is the industrial complex in Gebze, where Honda previously manufactured the Civic Sedan for over two decades. Following the acquisition, HABAŞ integrated advanced manufacturing machinery imported from Honda’s decommissioned facilities in the United Kingdom. This upgrade significantly enhances the factory’s technological capabilities.
Current projections indicate an annual production capacity of 75,000 passenger vehicles. This output is expected to make the brand a highly competitive force in the domestic market while supporting local employment and supply chain growth.
What are your expectations for the upcoming HABAŞ vehicle lineup, and which features do you believe are most essential for a successful new domestic car brand? Share your thoughts in the comments section below.
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