Rumors have been circulating in the tech world recently that the NVIDIA GeForce RTX 5090 will be discontinued. According to these claims, the graphics card has reached “EOL” (End of Life). This isn’t the first false news about the RTX 50 series. A few months ago, it was claimed that the “RTX 50 SUPER” series would be released in October. Despite arriving in November, no such update has materialized.
NVIDIA clarifies: RTX 5090 production has not been halted, stocks are normal
NVIDIA officials issued a statement to clarify the confusion surrounding the GeForce RTX 5090’s production. The company told foreign media, “All GeForce RTX 50 Series GPUs are available.” This confirms that production of the RTX 5090 and other cards in the series is continuing as normal. These rumors have been proven false.

The rumors stemmed from the fact that the RTX 5090 Founders Edition (FE) was not listed on NVIDIA’s official store. Similar claims were made for the RTX 5080, 5070, and 5060 FE models. However, these cards are still listed on the NVIDIA marketplace. NVIDIA stated that the Founders Edition cards are “limited edition” products. These cards, which occasionally go out of stock, return to sale when they re-enter stock. This is precisely the situation with the RTX 5090 FE.
The perceived stock shortage is not due to production capacity, but rather to high demand. Some retailers’ stock shortages were interpreted as meaning the card was discontinued. However, the opposite is true. Demand is so high that even regular production is struggling to meet this demand. With over 21,000 cores, 32GB of GDDR7 memory, and the Blackwell architecture, the GeForce RTX 5090 is an attractive option not only for gamers but also for AI developers.
Those building AI workstations may prefer the $2,000-plus 5090 over the $9,000-$10,000 RTX PRO 6000. Despite the four- to five-fold price difference, the 5090 is considered sufficient for entry-level AI solutions. This high demand is reflected in its pricing. While the card has a suggested retail price of $1,999, PCPartPicker data shows average prices hover around $3,000. Prices peaked at $3,500 a few months ago, but have recently returned to near MSRP, only to rise again due to demand.
In conclusion, production of the NVIDIA GeForce RTX 5090 continues normally, and the card is available at major retailers. What are your thoughts on this high demand and astronomical prices in the graphics card market?

