Google has confirmed that it will cease production of the Fitbit Sense and Versa series smartwatches. With this decision, Google is shifting its focus in the smartwatch market. But why did the tech giant make this move? What will device owners do? Here are the details…
Google Ends Fitbit Smartwatch Production: Focusing on Pixel Watch
Google has announced that it will stop producing Fitbit smartwatches, but it will not completely abandon the Fitbit brand. Instead, the focus will shift to Fitbit’s fitness trackers like Inspire, Luxe, and Charge. In the smartwatch category, Google will now solely focus on the Pixel Watch series.
Recently, Google highlighted the Pixel Watch 3 models as the best smartwatches to date. These models combine Google’s advanced software with Fitbit’s fitness tracking features.
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While emphasizing its commitment to the Fitbit brand, Google notes that the health and fitness features of the Pixel Watch series were inspired by Fitbit. This move indicates that Fitbit smartwatches are gradually taking a backseat in the market.
The new Versa 4 and Sense 2 models offered fewer features compared to previous generations. However, Fitbit’s expertise and technology in fitness tracking will continue to be present in the Pixel Watch and other Fitbit products.
What impact do you think Google’s strategic move will have on the smartwatch market? Will Fitbit users transition to the Pixel Watch? Share your thoughts in the comments below.
