Apple CEO Tim Cook made important statements regarding the company’s latest revenue report. CEO Cook, who did not accept that iPhone sales fell last quarter, said that the upward trend in China has started. This led to an increase in Apple revenue.
Apple CEO Tim Cook: iPhone sales are doing very well
Independent research firms that track smartphone shipments in China reported a significant drop in iPhone sales last quarter. Counterpoint Research said iPhone sales fell 19 percent compared to the previous year. IDC, on the other hand, detected a decline of about 10 percent.
Apple’s claim of growth is in contrast to the declining data. CEO Cook did not directly address the third-party figures. However, he denied that the company started selling more iPhones in China.
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Analysts think this difference is due to the way sales are calculated. Third-party research reports look at the prices customers pay. Apple probably uses a different metric in its financial reporting, such as the ex-factory price.
Another factor is that the iPhone 14 and 14 Pro Max are more expensive. Even if fewer iPhones were sold compared to last year, the gap could be closed by the new lineup being more expensive. This could boost Apple’s revenue despite the decline in overall sales.
China remains an important market for Apple in terms of its production and customer base. However, iPhone demand in the country seems to have weakened as iPhone owners do not upgrade to the new model and prefer lower-cost Android competitors.
