Hyundai has launched a creative campaign in the UK for those who want to experience the comfort and quietness of their electric vehicles (EVs). The 24-hour “Rest Drive” program, offered for the new Kona Electric model, specifically targets parents trying to get their children to sleep in the car. Here are the details.

Hyundai lets you experience the comfort of its electric vehicles

Unlike traditional gasoline engines, electric vehicles offer a virtually silent drive thanks to the absence of a large internal combustion engine (ICE) under the hood and the significantly fewer moving parts. Hyundai aims to turn this silence into an advantage.

A study by Hyundai Motor UK revealed that 73 percent of British parents take their children on road trips to get them to sleep. These trips result in parents spending an average of nine hours a month behind the wheel.

The biggest frustrations parents face when trying to get their children to sleep are traffic, engine noise, and stopping for gas. Meanwhile, 65 percent of parents said a “comfortable and smooth ride” was the most important factor in helping their child sleep easier.

Hyundai has launched its “Rest Drives” program, allowing parents in the UK to experience the peaceful atmosphere of EVs in their own daily lives. Under this program, parents can take a free 24-hour test drive of the new Hyundai Kona Electric.

The model boasts a 319-mile (WLTP) range, fast-charging capabilities, and is equipped with Hyundai’s latest safety and connectivity technologies. Hyundai offers a wide range of EVs, including the Inster, IONIQ 5, IONIQ 6, and Kona Electric. Next year, Hyundai plans to launch the IONIQ 3, the production version of the Concept THREE, unveiled at IAA Mobility 2025.

At the end of the test drive, retailers will gift participating parents a special “Rest Drive” baby box. This box contains a soft Jellycat toy, a cozy travel blanket, an engaging baby book, and healthy snacks. Hyundai states that these gifts were carefully selected to help children “stay calm, happy, and rested on the road.” The campaign is currently only available in the UK.

So, what do you think? Share your thoughts in the comments.