According to the information received, iPhone is still experiencing a major decline in the Chinese market. It is claimed that Apple executives are alarmed by this situation, and there have even been discussions about establishing a special commission to investigate the reasons behind it. The noticeable drop in demand in a country with a large population like China is also ringing alarm bells for other American companies. Despite offering discounts of up to $180 on iPhone 15 models sold in China, Apple is struggling to increase its sales. Here are all the details…
iPhone Enters a Decline Trend in the Chinese Market
Apple, which has been dominating China with every new iPhone model, failed to achieve this success with the 15 series released in October. The main reason for this decline is attributed to the significant decrease in the purchasing power of the population due to the major economic turmoil in the country. With Chinese people struggling to meet even their basic needs, demand for these luxury products has noticeably decreased.
We can attribute another reason for this decline to the rising performance of Android phone brands in the country. For example, while Apple’s iPhone sales declined by 10% compared to the previous year, Huawei phones saw an increase of over 100% during the same period. It can be said that the clear support from the Chinese government for this brand is also an important factor here. Apple, aiming to generate $23.5 billion in iPhone revenue for the year 2023 in the country, fell significantly short of this target with $20.8 billion.
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