Apple’s decline in the Chinese market continues unabated. According to the latest data, iPhone shipments decreased by 49.6 percent in March 2025 compared to the same month last year, falling to 1.89 million units.

iPhone sales are falling in the Chinese market

With this sharp decline, Apple’s market share in China has fallen to approximately 8 percent. The remaining 92 percent is largely controlled by domestic brands. Huawei was the brand with the most sales in the Chinese smartphone market in March.

Huawei ranked first with a market share of 19.4 percent. It was followed by Vivo (17 percent), Xiaomi (16.6 percent) and Oppo (14.6 percent). Apple fell to fifth place with 14.1 percent. While shipments of non-Chinese brands fell by more than 25 percent in the same period, total smartphone shipments in China increased by 3.3 percent.

There are many reasons behind this situation in the Chinese market. While Chinese consumers are turning to domestic brands, the government’s 15 percent subsidy for phones under 6,000 yuan has also put Apple at a disadvantage in terms of price competition.

The iPhone 16 series can only benefit from this incentive to a limited extent. Apple CEO Tim Cook said in a statement at the end of March that revenues in the Chinese market fell by 2 percent on an annual basis. Analysts say that the company’s failure to quickly integrate AI-based features has also negatively affected sales in China.

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