In Recent Years, the rapid rise of short videos on social media platforms has significantly changed users’ video-watching habits. Thanks to applications like TikTok, Instagram Reels, and YouTube Shorts, users now have easier access to quick and impactful content. However, many people mention experiencing issues like distractions or time constraints when watching longer videos. Perhaps you’ve experienced this too.
What is the new Instagram Reels time limit?
Social media giants have started to make adjustments to video durations, taking these user trends into account. Instagram has joined the change by increasing the time limit for Reels videos. Users will now be able to share longer content. Here’s the new time limit for Instagram Reels!

Instagram Manager Adam Mosseri recently announced that Instagram users can now upload Reels up to 3 minutes long. Previously, this limit was 90 seconds (1.5 minutes). Therefore, the duration has been doubled.
Instagram had previously allowed Reels of up to 10 minutes, but this didn’t last long. Last July, Mosseri stated that they wouldn’t implement the long video format. It seems that the Manager has changed his mind.
What do you think about this? How long should the Instagram Reels time limit be? Don’t forget to share your thoughts in the Comments below!