Steam’s trending page just got a little brighter. Light Up The Town, a small but festive holiday game, has climbed the platform’s Popular New Releases chart just in time for Christmas.
Light Up The Town is a cozy decorating game with a ferret twist
You play as Bean, an energetic young ferret living in the snowy town of Bellflower, Colorado. After his electrician dad gets injured ahead of the Winter Festival, it’s up to Bean to light up the neighborhood with festive cheer. The setup is simple: toss string lights across rooftops, trees, fences, and more, all without fussing over wires or power sources. Wherever you click, lights work no realism, no rules, just decoration.
This laid-back loop, paired with snowy visuals and festive music, makes Light Up The Town feel more like a seasonal ritual than a typical sim.
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Light Up The Town gameplay stays light and welcoming
Players decorate the town piece by piece, raising each area’s “cheer” level to unlock new sections. As you explore, you’ll find scattered coins that can be used to buy new lights, ornaments, and themes. A full playthrough takes about three hours, but those chasing every sparkle might spend twice that.
Here’s what you can expect:
- Light stringing with rotation, scaling, and density tweaks
- First-person and third-person views
- Unlockable neighborhoods and decor items
- Optional voice-acted cutscenes and cozy dialogue
- Full controller support
Light Up The Town decorates more than just rooftops
Developed by indie studio Meadow Studios, the game first gained attention through a demo that spread across YouTube and TikTok last month. That early buzz carried over into launch, where the game quickly joined other popular indie titles on Steam’s holiday charts.
Praise has centered around the game’s atmosphere, voice acting, and satisfying light placement. But it’s not without weak spots some players flagged bugs and performance hiccups, and a few called the coin grind “unnecessary padding” in an otherwise bite-sized experience.
A short, cheerful game that knows what it is
Priced at $14.99, Light Up The Town is self-aware. It doesn’t pretend to be a 40-hour epic. Instead, it delivers a festive weekend escape for players who want to feel like they’re part of a holiday movie. The setting is small. The goals are clear. The lights are always ready to shine.
It’s not about complexity, it’s about color.
