German automotive giant Mercedes-Benz has decided to reintroduce physical buttons in its new models. This move comes after the brand’s recently introduced GLC model returned physical buttons on the steering wheel. The company explained that the reasoning behind this decision was based on customer data.

Mercedes is bringing back physical buttons

“The data shows us that physical buttons are better. That’s why we brought them back,” said Magnus Östberg, the brand’s software chief, in an interview at the Munich Motor Show. Data from the CLA, its first software-defined model, showed that physical controls are “very important,” especially for consumers in certain age groups and customer segments.

These buttons, featured in the new steering wheel design, will reportedly be standard on all future models. It’s also been stated that different versions may be introduced depending on the market structure.

Not only Mercedes-Benz, but other major automakers are taking similar steps. Brands that have been switching to touchscreens for years are now heeding the demands of consumers and safety experts. This situation is driving the demand for physical buttons back, especially for vital functions.

While developing the new iX3, BMW realized it couldn’t remove some buttons, so the vehicle still has a physical volume control knob. Similarly, Volkswagen has begun reintroducing physical buttons to its vehicles. Hyundai, on the other hand, has insisted on retaining physical buttons from the outset for safety reasons.

Another key factor driving these developments is regulations. Starting in January 2026, Euro NCAP will make the lack of physical controls a criterion that lowers a vehicle’s safety rating.

This regulation creates a compelling reason for automakers to reintegrate physical buttons and knobs into their designs. All these developments signal that the automotive industry is entering a period where the touchscreen trend is being questioned and usability is once again at the forefront.