Meta released its Q4 2024 financial results, revealing that while the company’s revenues exceeded expectations, it faced challenges in some critical areas. Despite seeing a significant increase in advertising revenue, Meta’s net profit came in lower than expected due to high costs in its Reality Labs division. The future return on the company’s significant investments in the Metaverse and artificial intelligence projects remains uncertain.
Meta’s Q4 2024 Report and Financial Figures
In Q4, Meta generated a total of $48 billion in revenue, a 21% increase compared to the same period last year. The company’s total annual revenue reached $164 billion, marking a 22% growth year-over-year. Advertising revenue set a record at $46.7 billion, while Reality Labs earned $1.08 billion but recorded an operating loss of $4.9 billion.
CEO Mark Zuckerberg stated that Meta is rapidly advancing its AI investments and will offer more personalized AI solutions in the coming year. According to Meta’s plans, the new generation AI is expected to reach 1 billion users by the end of 2025. This AI model will remember user commands, offering more natural interactions and be customized for each region.
Volvo recently announced that its new EX30 Cross Country model will be unveiled at a special event in northern Sweden on February 10.
Meta described 2025 as the year of returning to the roots of Facebook, with a primary focus on growing platforms like Instagram, WhatsApp, and Threads. Given the uncertainty surrounding TikTok’s future in the US, it is believed that Meta is working to attract users from that platform to its ecosystem.
Despite increasing its revenue, Meta has not fully convinced investors due to the uncertain return period on its Metaverse and AI investments. The company’s direction in 2025 will depend on the success of its Metaverse investments and how widely its AI solutions are adopted.
