MobileAction has announced a significant partnership with Skai, a leading omnichannel advertising platform. Through this collaboration, MobileAction has acquired Skai’s Apple Search Ads business unit, solidifying its position as a market leader in campaign management for app developers and marketers. This strategic move enhances MobileAction’s capabilities and broadens its offerings in the Apple Search Ads ecosystem.
Aykut Karaalioglu, CEO of MobileAction, expressed his enthusiasm for the partnership, stating that it will enable the company to deliver more innovative solutions and tangible growth opportunities for clients. By integrating Skai’s customers and its experienced customer success team, MobileAction aims to provide even greater value to its expanding client base.
The partnership brings world-renowned brands from Skai’s Apple Search Ads portfolio into MobileAction’s operations, allowing for deeper insights, enhanced tools, and expert support. According to MobileAction COO Yekta Ozcomert, the collaboration is designed to transform the app marketing experience, offering seamless onboarding, round-the-clock support, and continuous innovation to help marketers maximize the potential of Apple Search Ads.
Founded in 2013 in San Francisco, MobileAction has established itself as a leader in app market analytics and user acquisition optimization. The platform boasts a database with over 90 million creatives, 100,000 publishers, and 500,000 advertisers. With this partnership, MobileAction is set to further elevate its position in the Apple Search Ads ecosystem and set new standards for the industry.
Skai, known for its AI-powered decision-making and optimization solutions, is a trusted partner of global advertising giants like Google, Amazon, and TikTok. The transfer of its Apple Search Ads business unit to MobileAction highlights the shared commitment to delivering superior results and innovative tools for app marketers.
This partnership marks a significant milestone in the mobile marketing industry, promising a new era of efficiency and innovation for Apple Search Ads campaigns. More details can be found on MobileAction’s official website.
