In 2021, Netflix introduced paid account sharing options, while at the same time partially withdrawing the price increases it wanted to implement. According to the company’s co-CEO Greg Peters, they abandoned these price increases because they saw “paid sharing” as a kind of price increase. Now a new Netflix hike is on the agenda.

There will be another Netflix hike in 2024

But now that these account sharing options are in place, the next step is likely to be another hike.

“Now that we’ve gotten through this, we can continue our standard approach to price increases,” Peters said on Netflix’s most recent quarterly earnings call. And in fact, a research note by John Hodulik, who leads analysts at UBS Securities, predicts at least one Netflix hike this year.

In the continuation of UBS analysts, Netflix’s ‘New game plan’ is explained as follows:

1. Price hikes,

2. Platform consolidation,

3. Library curation (and associated asset depreciation),

4. Cuts in content spending (adjusting for reductions due to the strike in 2023)

5. Refocus on content licensing

Netflix’s last price hike came in January 2024, and the one before that in October 2023, after the Hollywood writers’ strike ended. You can find the new prices below.

In short, according to analysts, another Netflix hike will be inevitable in 2024. What do you think? Please don’t forget to share your thoughts with us in the comments section.