Netflix is moving away from its identity as a solely TV and movie platform and entering the gaming industry. The company’s new gaming platform, planned to launch in the fall of 2025, will attract attention with its licensed content and digital game versions of original productions. Information suggests that Netflix is evolving from digital publishing to a game production platform.

Netflix platform will increase gaming content

The company currently has nearly 80 game projects in development. Among these projects is WWE 2K, one of the world’s most popular game franchises. Known as the official licensed game of the WWE organization, WWE 2K is now being offered under the Netflix Games umbrella. This choice demonstrates that Netflix is targeting users not only with its own content but also with industry-renowned games.

Netflix is continuing its strategy of gamifying its original productions. The previously announced Squid Game: Unleashed was one of the first examples of this strategy. In this battle royale-themed online game, players compete in virtual environments similar to those in the series.

This model appears to aim to translate the platform’s global success into the gaming arena. Similarly, game versions of popular series like Wednesday, Sirens, and Extraterritorial are planned.

Netflix Co-CEO Gregory K. Peters informed investors in a statement regarding the development. Peters stated that gaming investments will be increased, but this process will be conducted in a controlled manner. The company’s priority will be to provide its users with a truly valuable experience.

Netflix’s gaming initiative represents a significant disruption in the digital entertainment market. At a time when content competition among streaming platforms is intensifying, Netflix aims to increase user engagement through its newfound connection with the gaming industry.

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