Netflix has decided to add live TV channel broadcasts to its platform for the first time since its founding. This move aims to transform the company’s relationship with traditional broadcasting while keeping users on the platform for longer. The starting point for the change will be France.

Netflix is ​​starting to offer live broadcasts

Netflix signed an agreement with TF1 Group, one of France’s leading media organizations, this week. As part of this agreement, TV channels belonging to TF1 Group will be broadcasted live directly on Netflix.

Thus, users in France will be able to watch these channels instantly through the application. With this development, Netflix is ​​starting to host live TV channels for the first time in its history.

The company has previously made content partnerships with channels such as CBS in the US and ITV in the UK. However, these collaborations only included the inclusion of some productions on Netflix. The new agreement in France, on the other hand, includes the integration of direct broadcast streaming into the platform.

Netflix’s move may not be limited to the French market. The company’s increasing interest in live broadcasts indicates that similar agreements may be on the agenda in different countries. The company’s implementation of this model on a global scale could change the balance in the sector.

The transition to a live broadcast format is not limited to TV channels. Netflix; In the coming period, it plans to offer its users different types of broadcasts such as live sports matches, special events and stand-up shows.

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