A major surprise could be in store for the UEFA Champions League broadcasting rights in the upcoming season. Digital content platform Netflix plans to participate in the bidding for the rights to broadcast the highly sought-after Champions League matches. The billion-dollar revenue stream generated by this giant organization, which has moved from satellite broadcasting to the internet, continues to attract the attention of digital content creators.
Netflix bids on Champions League matches
According to media reports, Netflix is interested in participating in the upcoming UEFA Champions League broadcasting tender. Instead of purchasing all matches, the platform aims to offer subscribers a model of initially broadcasting one match per round.

This announcement comes shortly after news that UEFA plans to make radical changes to its Champions League broadcasting rights starting in 2027-2028. UEFA aims to generate approximately €5 billion in annual revenue by including global content platforms in the mix, rather than exclusively broadcasting to local TV networks.
Netflix has begun making significant strides in sports broadcasting. The platform previously acquired the US broadcasting rights for the 2027 and 2031 FIFA Women’s World Cup. Participating in the Champions League bidding process means Netflix will further solidify its position in the sports streaming industry. With advancements in technology, Champions League matches can now be watched online.
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