Netflix is doubling down on its gaming push, unveiling a broader strategy for 2025 that aims to expand its game library, improve access across platforms, and build serious credibility with players. While the streaming giant has tested the waters in the past few years, this year marks a significant shift in tone and scale. With cloud gaming, controller support, and major titles on the horizon, Netflix wants to become a real player in the gaming world.
Netflix increases focus on premium games
Netflix is no longer content offering simple mobile titles. In 2025, the company plans to introduce more premium games, including console-quality experiences that go beyond casual play. Leaked development info and recent hires from major studios suggest Netflix is building its internal capabilities to support more complex, narrative-driven titles. Games like *Oxenfree II* and *Braid: Anniversary Edition* have already hinted at this direction, and more are expected soon.
Netflix attaches great importance to game development. The company is currently developing more than 80 games to increase user engagement.
Cloud gaming rolls out across more devices
Netflix has confirmed it’s expanding cloud gaming beyond its early test regions. The service now works on TVs, PCs, and select set-top boxes, removing the need for a dedicated console or gaming PC. Users can connect a controller via Bluetooth or use their phone as a virtual controller. The experience remains in beta, but it marks a serious step toward making games as accessible as streaming TV shows.
Netflix: controller support and accessibility
To help ease the entry into its gaming library, Netflix is placing a big emphasis on controller support. The Netflix Game Controller app, which turns smartphones into touch-based controllers, is getting updates to improve latency and responsiveness. Meanwhile, support for third-party Bluetooth controllers is steadily expanding. These changes are aimed at reducing friction and opening the door for casual and core gamers alike.
Licensing IP and building originals
Netflix is leveraging its popular shows and films by adapting them into games. The company also continues to invest in original titles not tied to existing franchises. Its gaming arm is partnering with indie studios and building a portfolio that balances known names with fresh concepts. This mix allows Netflix to appeal to both loyal fans and curious gamers exploring new territory.
Game on, streamers
With an expanding lineup, broader device support, and a more confident strategy, Netflix is finally making a serious move into gaming. Whether players will embrace the platform long-term remains to be seen, but 2025 looks like the year Netflix presses start in earnest.
