Nothing, which recently entered the flagship segment with the Phone (3), is preparing to diversify its product line to reach a wider user base. According to sources close to the company, more affordable models under the “Lite” or “T” designation are on the agenda.

Nothing to Launch with “Lite” Models

The claim in question is based on a leak shared on the X platform. According to an Indian source, Nothing is working on lower-cost devices in addition to the existing Phone (3), Phone (3a), and Phone (3a) Pro models. The names or technical details of the new models have not yet been revealed.

It is believed that the company aims to increase its market share with phones that feature lower hardware but maintain their design. The Phone (3), introduced earlier this month, attracted attention particularly with its new Glyph Matrix display and camera design. Potential new models are expected to maintain the same design DNA.

Nothing’s expansion in this direction demonstrates that the company is seeking to appeal to a broader customer base, not just high-end users. More concrete information about the technical specifications and launch schedule for these new models is expected to emerge soon.

Moreover, Nothing’s strategy coincides with a period of increasingly intense competition in the smartphone market. In this period, where models offering a balanced price-performance ratio in the mid-range segment are gaining prominence, the company aims to differentiate itself with its design-focused approach and stand out.

The new affordable series is rumored to strengthen Nothing’s position in price-sensitive markets like India. What are your thoughts on this? Share your thoughts with us in the comments section below.