Spotify has launched its Partner monetization Program, which has been in development for some time. The new system, launched today, focuses on podcast producers. In this context, it aims to help them monetize their content on the platform.

Spotify has expanded its podcast monetization feature

The Partnership Program was first announced at Spotify’s Now Playing event. At that event, the company introduced other features such as video, thumbnails, analytics tools and video discovery. According to research data, Spotify said that about 60 percent of streams and networks have signed up for the program.

Revenue sources available to creators in the Spotify Partnership Program include listener payments from Spotify Premium interactions, advertising, and all other podcast platforms such as Apple Podcasts or Pocket Casts.

To participate in the program, a pdocast must be hosted and uploaded on Spotify for Creators. In addition, it must have been listened to more than 10,000 hours on Spotify in the last 30 days, listened to by 2000 different Spotify users, and at least 12 episodes must have been streamed.

Spotify also noted the growing popularity of video and said they are focused on investing in this format in the future. In addition, podcasts that sign up for the Partnership Program will not be interrupted by ads when viewed by Premium subscribers.