Nvidia is entering the autonomous vehicle market directly with its robotaxi project. Sources close to the company indicate that the project will be announced shortly and will be built on Nvidia’s latest driving platform, DRIVE AGX Thor.

Nvidia is working on robotaxi technology

Nvidia’s new robotaxi project is powered by end-to-end artificial neural network technology and advanced sensor components. Suppliers such as Taiwan-based Tong Hsing Electronics and Yanguang are expected to take a significant share of the project. Image sensors and lens applications play a critical role in Nvidia’s vision.

Company CEO Jensen Huang directly entrusted the project to senior executive Ruchi Bhargava. According to industry reports, Nvidia’s strategy is based entirely on an end-to-end neural network. The innovative method provides training using a virtual world model created with simulation technology.

This approach could be a turning point in autonomous driving technologies. Until now, autonomous vehicles have generally operated based on a set of rule-based algorithms and predetermined scenarios.

Nvidia’s end-to-end use of artificial neural networks will enable vehicles to perceive their environment more holistically and respond more flexibly to real-time situations.

Nvidia’s new robotaxi platform is expected to be officially unveiled in the coming weeks. This move will put the company in direct competition not only with Tesla but also with Chinese electric vehicle manufacturer BYD. Full details about the project must await the official announcement.