Oppo announced its new initiative in the field of artificial intelligence at the Google Cloud Next 2025 conference in Las Vegas. In the initiative called Agentic AI, strategic co-operation will be made with Google. With this move, the company aims to reshape the user experience.

Oppo and Google are partnering in artificial intelligence

Among the announcements made at the conference, the most striking one was the AI Search system developed with Google Cloud infrastructure. This system enables users to search for files through natural language queries.

However, Oppo’s Agentic AI approach will not be limited to existing artificial intelligence applications. The company also aims to solve the problem of information fragmentation commonly encountered in mobile devices.

The new user information system developed for this purpose collects all user data on the device in a single centralised structure. The system learns the user’s interests, daily activities and historical data to personalise artificial intelligence and offer a tailored experience for each user.

The Agentic AI initiative will form the basis of Oppo’s vision of a personal AI assistant. With this system, the brand aims to make users’ interactions with their devices intuitive, holistic and contextualised.

Oppo plans to enable 100 million users worldwide to use its own artificial intelligence technologies by the end of 2025. In line with this goal, devices such as the newly introduced Oppo Find X8 Ultra are being released equipped with Agentic AI technologies.

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