In fast-service businesses, Pickies ensures that orders are placed online in advance and picked up without waiting in line, eliminating all offline processes in take-out orders. Pickies offers both a mobile application for end-users and a platform for businesses.

The fast and social side of ordering: Pickies

The benefits provided to end-users include time and cost savings, starting with placing the order online and ending with the order being picked up directly, eliminating all offline processes in between.

Users can use the Pick-Up/Service options. Each order returns loyalty points (Stars) to the user, and the difference between Pickies and its competitors in the market becomes apparent here: stars can be shared within the app. Users can increase the value of their gift vouchers by sharing the stars they accumulate with each other.

With an easy interface, personalized discounts, and promo codes, and in-app interaction, Pickies creates value for end-users. The more interaction you have with people within the app, the more value you gain from the app.

Founded by partners Hikmet Alp Toka and Gökberk Kafalı, Pickies has established partnerships with significant brands in the market such as Kahve Dünyası, Burgerillas, Kahvely, and Noir Pit, and aims to reach 1000 locations in Istanbul.

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H. Alp Toka sees online orders as the new standard for in-store food/coffee orders in 10 years, and Gökberk Kafalı mentions that their growth gained momentum after live social content was introduced for the app, and they attach great importance to the combination of e-commerce with social interaction.

Pickies offers additional sales channels to businesses, as well as values such as natural marketing, digital marketing, through the app’s social features. In the fast-service market where there is significant competition in the US and Canada, Pickies plans to expand internationally to Europe and the MENA regions.