Pinterest CEO Bill Ready shared important information about the company’s AI strategy at the Code 2025 conference. Ready stated that they have achieved “tremendous performance” by adopting Pinterest’s open-source AI models, such as Llama 3. He also emphasized that this strategy has significantly reduced costs.

Pinterest’s Open-Source AI Strategy

In his speech, Bill Ready detailed the benefits of switching to open-source models. Using these models, the company has significantly improved ad relevance and user engagement. The CEO stated that this approach is key to reducing costs while delivering high performance.

Ready stated that one of the biggest advantages of open-source AI is customization. These models allow Pinterest to fine-tune the system to its own needs. They also prevent companies from being “locked” into a single proprietary provider like OpenAI. This flexibility is increasingly important for tech giants.

Pinterest uses these advanced AI models for multiple critical tasks on its platform, including content moderation, user recommendation systems, and ad targeting. Ready stated that the balance of low cost and high performance offered by this technology makes it a much more sustainable option than closed systems.

So, what are your thoughts on Pinterest’s open-source AI strategy? Share your thoughts with us in the comments!