Apple’s popular sub-brand Beats and sportswear giant Nike are officially combining their strengths in the hardware sector. The result of this surprise collaboration is the specially designed Powerbeats Pro 2 – Nike Special Edition, now being introduced to music and fitness enthusiasts.
Powerbeats Pro 2 Custom Design Details and Iconic Branding
In a landmark design shift, the new model features the classic Beats “b” logo on the left earbud, while the right earbud showcases the iconic Nike Swoosh. Company officials describe this as a “milestone design change,” marking the first time the brand has shared its premium earbud real estate with a partner.
Shiftdelete.netThe earbuds come in a sleek Matte Black colorway, paired with a charging case featuring a stylish “Volt” speckle pattern. Furthermore, opening the lid of the case immediately greets the user with Nike’s legendary “Just Do It” slogan.
LeBron James Headlines the Marketing Campaign
To celebrate this massive collaboration, the brands have launched a lighthearted marketing campaign starring NBA legend LeBron James. In the campaign, despite his less-than-stellar golf skills, James uses the new earbuds to tune out professional critics and enjoy the game to the fullest.
Technical Specs, Pricing, and Release Date
This special edition retains the exact same technical specifications as the standard model. Key features include built-in heart rate monitoring, a secure over-ear hook design, and the high-performance H2 chip. Boasting a slimmer profile and a more compact charging case, this special model will be available on Apple’s official website starting Friday, March 20, with a price tag of $249.99.
What do you think about the Beats and Nike partnership? Does the addition of the Nike Swoosh and the “Just Do It” branding make these earbuds a “must-have” for your workouts? Share your thoughts in the comments!
