Ray-Ban Meta smart glasses break sales records

Sales revenues for Ray-Ban Meta smart glasses have tripled in the last year. In its financial report for the first half of 2025, EssilorLuxottica announced that these products, developed in collaboration with Meta, have achieved significant commercial success. The company’s total revenue increased by 7.3 percent year-over-year to €14.02 billion, equivalent to approximately $16.25 billion.

Ray-Ban Meta smart glasses attract attention

Company CEOs Francesco Milleri and Paul du Saillant stated that the new products, created by combining artificial intelligence, advanced sensor technologies, and health data-driven infrastructure, deepen the user experience and enhance individual capabilities. Within this technological transformation, Ray-Ban Meta glasses are being considered not only a commercial success but also a concrete sign of the wearable computing era.

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Alongside the increased sales of Ray-Ban Meta glasses, the Oakley Meta Performance AI model was also released. Additionally, a new product line called Nuance Audio has been met with enthusiastic user interest. The company emphasized that these products are the direct result of its ongoing collaboration with Meta since 2019.

In addition to Ray-Ban and Oakley, EssilorLuxottica also owns eyewear brands such as Vogue Eyewear and Persol. According to CNBC in June, the company is preparing to launch Prada-branded smart glasses in the near future. This development is seen as part of the company’s strategy to include luxury fashion brands in the wearable technology space.

In an official statement released in September, Meta and EssilorLuxottica announced that they would continue to develop multi-generation smart glasses over the next decade. It was stated that this collaboration would be long-term and sustainable.

The smart glasses aim to expand beyond daily use into areas such as healthcare, communication, and information access. Meta is also working on the smartwatch sector. The company is developing a product that could directly compete with the Apple Watch in this area.

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