A significant development is shaking up the smartphone market: Realme is now an OPPO sub-brand once again. The Chinese tech giant BBK Electronics announced this strategic decision, aiming to reduce costs and improve operational efficiency. Consequently, this move could reshape the competitive landscape in the tech world.

What Does the Realme OPPO Sub-brand Merger Mean?

This restructuring is essentially a return to the company’s roots. All major brands like OPPO, OnePlus, Realme, Vivo, and iQOO are owned by the massive parent company, BBK Electronics. Previously, BBK had positioned Realme as an independent brand to simplify management. However, under the new strategy, both the Realme and OnePlus brands are now directly under OPPO’s control.

The primary motivation behind this change is reportedly to cut costs. This consolidation will allow the companies to use their resources more efficiently and could create synergy in product development and marketing processes. Additionally, it was announced that Realme’s founder and CEO, Sky Li, will now be responsible for the operations of all sub-brands within this new structure.

What’s Next for Users and Global Markets?

OPPO officials emphasize that this corporate change is not expected to lead to major differences in Realme’s product lineup. This means users will continue to see the Realme phones and products they are accustomed to. Nevertheless, there is some uncertainty regarding the brand’s future in certain markets. For instance, after its current distributor in Turkey pulled out, there is speculation that Realme might either find a new partner by 2026 or withdraw from the Turkish market entirely.

So, what are your thoughts on Realme rejoining OPPO? Share your opinions with us in the comments!