The ROG Xbox Ally may be closer than expected. A retail listing has surfaced, pointing to a mid-October launch for Microsoft’s first third-party Xbox handheld. If accurate, the device will hit stores just in time for the year’s busiest gaming season.
ROG Xbox Ally release date and details

According to the leak, both the base model and the upgraded Xbox Ally X are planned for October 16 in European markets. Other territories might get the system within days of that date. Pre-orders are rumored to start on August 20, giving early adopters a short window to secure one before launch.
Two models, two price points
Pricing will reportedly sit at €599 for the standard edition and €899 for the Xbox Ally X. While US pricing has yet to surface, the gap suggests the premium unit will feature more storage, higher performance, or other hardware boosts.
Gamescom showcase will put the handheld in players’ hands
Microsoft plans to spotlight the device at Gamescom later this month. Attendees can expect to go hands-on with the ROG Xbox Ally, along with a lineup of playable titles. One standout is Hollow Knight: Silksong, a long-awaited sequel that has been a constant source of speculation.
Silksong’s timing remains separate
Fans once believed Silksong would launch alongside the new handheld. However, the developer has clarified that the game’s release is not tied to any console. The current target is simply “before Christmas,” leaving the exact date a mystery.
A new path for Xbox gaming on the go: ROG Xbox Ally
If the leak proves correct, the ROG Xbox Ally could reshape portable gaming for Xbox users. With a design tuned for comfort, a streamlined operating system, and hardware aimed at running modern titles smoothly, it offers a way to take an Xbox library anywhere. The addition of a higher-end Ally X model gives performance-focused players another option without forcing everyone to pay for top specs.
The wait for official confirmation won’t be long, and if October truly is the date, Microsoft will have a new way to keep players connected to its ecosystem heading into the holiday rush.